The Smartwool story started on a rugged Colorado ski slope in Steamboat Springs with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. For over 25 years, Smartwool has been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
Keep scrolling and check out the features of some of the Shoes for Feets Team's favourite Smartwool socks.
The PhD socks represents Smartwool's highest degree of performance—helping to provide you with top-of-the-line comfort, fit, and durability for your most athletic endeavors.
Protect your feet and promote your style with Smartwool's No Show socks. Designed to help provide in-shoe comfort and an unrivaled fit, these are our most comfortable socks that no one will see.